About AI Hay
AI Hay is Vietnam’s leading AI-native search and social platform, pioneering the next generation of information discovery. Backed by top regional VCs and supported by flagship tech accelerators such as the AWS GenAI Accelerator, NVIDIA Inception, and Google Startups Cloud, we are transforming how users—especially Gen Z and students—learn, search, and interact with knowledge. Our mobile-first product combines the power of AI search, user-generated content, and community interaction, helping millions of users find answers, study smarter, and share insights.
With growing traction, a strong AI foundation, and a fast-moving team of Vietnam’s most dedicated builders, we are committed to shaping one of Southeast Asia’s most engaging AI-powered knowledge platforms.
Role Overview: Brand Manager
We are looking for an experienced and hands-on Brand Manager to lead the next chapter of AI Hay’s brand growth. This is a strategic yet execution-focused role, ideal for someone passionate about shaping a category-defining consumer AI brand in Vietnam and beyond.
You will be responsible for developing and executing branding strategies that resonate with our diverse user base—especially students, Gen Z creators, and knowledge seekers—while ensuring consistency across all channels. From brand storytelling to influencer activations, from user education to product launch campaigns, you will be at the center of AI Hay’s growth narrative.
Key Responsibilities
- Brand Strategy & Positioning
Develop a bold and differentiated brand strategy that strengthens AI Hay’s identity as the go-to AI-powered knowledge platform for users in Vietnam. - Campaigns & Communication
Lead the planning and execution of integrated brand campaigns (online and offline), product marketing, community activation, and PR initiatives to drive awareness and engagement. - Social & Influencer Marketing
Build scalable influencer programs with student KOLs, creators, and micro-influencers to drive cultural relevance and local resonance. - Brand Identity & Messaging
Ensure brand consistency across all touchpoints, from app UI and social channels to events and partner collaborations. Maintain a fresh and relatable tone of voice that speaks Gen Z. - Creative & Agency Collaboration
Collaborate with internal creative team and external agencies to produce brand assets and campaign materials, ensuring quality and brand alignment. - Product-Brand Sync
Work closely with product and growth teams to ensure that new features, user journeys, and in-app experiences reflect and amplify our brand promise. - Brand Health Tracking
Define and track KPIs (brand awareness, perception, share of voice, engagement), and continuously optimize based on performance and user feedback.
Qualifications
Education & Experience
- Bachelor’s degree in Marketing, Communications, Business or related field. MBA or relevant graduate degree is a plus.
- 5+ years of brand or marketing experience, ideally with at least 2 years in a technology or mobile-first consumer product company.
- Experience working with or targeting Gen Z audiences, creators, or youth-driven platforms is highly preferred.
Skills & Competencies
- Strong understanding of brand building, campaign management, and digital marketing fundamentals (esp. social, content, performance branding).
- Familiar with the Vietnam tech landscape, youth culture, and consumer insights.
- Ability to balance strategy with hands-on execution in a fast-paced, startup-style environment.
- Excellent storytelling, copywriting, and presentation skills in both English and Vietnamese.
- Data-driven mindset with the ability to analyze performance and translate insights into actions.
- Proficient in Google Analytics, Meta & TikTok Ads. Bonus: Adobe Suite, Figma, short-form content trends, and AI tools like ChatGPT or Midjourney
Why Join AI Hay
- Build an iconic brand at the forefront of AI and social media in Southeast Asia.
- Work with an ambitious and kind founding team who’ve built some of Vietnam’s most impactful tech products.
- Fast-moving, flat, and mission-driven culture where your ideas turn into impact quickly.
- Competitive compensation with equity, flexible work arrangements, and deep learning opportunities.