{"id":672,"date":"2025-05-09T11:30:31","date_gmt":"2025-05-09T04:30:31","guid":{"rendered":"https:\/\/ai-hay.com\/hub\/?p=672"},"modified":"2026-03-18T16:41:09","modified_gmt":"2026-03-18T09:41:09","slug":"brand-manager-super-hot-job","status":"publish","type":"post","link":"https:\/\/ai-hay.com\/hub\/en\/brand-manager-super-hot-job\/","title":{"rendered":"Brand Manager !!!! Super Hot Job"},"content":{"rendered":"\n<h3 class=\"wp-block-heading\"><strong>About AI Hay<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">AI Hay is Vietnam\u2019s leading AI-native search and social platform, pioneering the next generation of information discovery. Backed by top regional VCs and supported by flagship tech accelerators such as the AWS GenAI Accelerator, NVIDIA Inception, and Google Startups Cloud, we are transforming how users\u2014especially Gen Z and students\u2014learn, search, and interact with knowledge. Our mobile-first product combines the power of AI search, user-generated content, and community interaction, helping millions of users find answers, study smarter, and share insights.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">With growing traction, a strong AI foundation, and a fast-moving team of Vietnam\u2019s most dedicated builders, we are committed to shaping one of Southeast Asia\u2019s most engaging AI-powered knowledge platforms.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Role Overview: Brand Manager<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">We are looking for an experienced and hands-on <strong>Brand Manager<\/strong> to lead the next chapter of AI Hay\u2019s brand growth. This is a strategic yet execution-focused role, ideal for someone passionate about shaping a category-defining consumer AI brand in Vietnam and beyond.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">You will be responsible for developing and executing branding strategies that resonate with our diverse user base\u2014especially students, Gen Z creators, and knowledge seekers\u2014while ensuring consistency across all channels. From brand storytelling to influencer activations, from user education to product launch campaigns, you will be at the center of AI Hay\u2019s growth narrative.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Key Responsibilities<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Brand Strategy &amp; Positioning<\/strong><strong><br><\/strong> Develop a bold and differentiated brand strategy that strengthens AI Hay\u2019s identity as the go-to AI-powered knowledge platform for users in Vietnam.<br><\/li>\n\n\n\n<li><strong>Campaigns &amp; Communication<\/strong><strong><br><\/strong> Lead the planning and execution of integrated brand campaigns (online and offline), product marketing, community activation, and PR initiatives to drive awareness and engagement.<br><\/li>\n\n\n\n<li><strong>Social &amp; Influencer Marketing<\/strong><strong><br><\/strong> Build scalable influencer programs with student KOLs, creators, and micro-influencers to drive cultural relevance and local resonance.<br><\/li>\n\n\n\n<li><strong>Brand Identity &amp; Messaging<\/strong><strong><br><\/strong> Ensure brand consistency across all touchpoints, from app UI and social channels to events and partner collaborations. Maintain a fresh and relatable tone of voice that speaks Gen Z.<br><\/li>\n\n\n\n<li><strong>Creative &amp; Agency Collaboration<\/strong><strong><br><\/strong> Collaborate with internal creative team and external agencies to produce brand assets and campaign materials, ensuring quality and brand alignment.<br><\/li>\n\n\n\n<li><strong>Product-Brand Sync<\/strong><strong><br><\/strong> Work closely with product and growth teams to ensure that new features, user journeys, and in-app experiences reflect and amplify our brand promise.<br><\/li>\n\n\n\n<li><strong>Brand Health Tracking<\/strong><strong><br><\/strong> Define and track KPIs (brand awareness, perception, share of voice, engagement), and continuously optimize based on performance and user feedback.<br><\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Qualifications<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Education &amp; Experience<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Bachelor\u2019s degree in Marketing, Communications, Business or related field. MBA or relevant graduate degree is a plus.<\/li>\n\n\n\n<li>5+ years of brand or marketing experience, ideally with at least 2 years in a technology or mobile-first consumer product company.<\/li>\n\n\n\n<li>Experience working with or targeting Gen Z audiences, creators, or youth-driven platforms is highly preferred.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Skills &amp; Competencies<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Strong understanding of brand building, campaign management, and digital marketing fundamentals (esp. social, content, performance branding).<\/li>\n\n\n\n<li>Familiar with the Vietnam tech landscape, youth culture, and consumer insights.<\/li>\n\n\n\n<li>Ability to balance strategy with hands-on execution in a fast-paced, startup-style environment.<\/li>\n\n\n\n<li>Excellent storytelling, copywriting, and presentation skills in both English and Vietnamese.<\/li>\n\n\n\n<li>Data-driven mindset with the ability to analyze performance and translate insights into actions.<\/li>\n\n\n\n<li>Proficient in Google Analytics, Meta &amp; TikTok Ads. Bonus: Adobe Suite, Figma, short-form content trends, and AI tools like ChatGPT or Midjourney<\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Why Join AI Hay<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Build an iconic brand at the forefront of AI and social media in Southeast Asia.<\/li>\n\n\n\n<li>Work with an ambitious and kind founding team who\u2019ve built some of Vietnam\u2019s most impactful tech products.<\/li>\n\n\n\n<li>Fast-moving, flat, and mission-driven culture where your ideas turn into impact quickly.<\/li>\n\n\n\n<li>Competitive compensation with equity, flexible work arrangements, and deep learning opportunities.<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>About AI Hay AI Hay is Vietnam\u2019s leading AI-native search and social platform, pioneering the next generation of information discovery. Backed by top regional VCs and supported by flagship tech accelerators such as the AWS GenAI Accelerator, NVIDIA Inception, and Google Startups Cloud, we are transforming how users\u2014especially Gen Z and students\u2014learn, search, and interact &#8230; <\/p>\n<p class=\"read-more-container\"><a title=\"Brand Manager !!!! Super Hot Job\" class=\"read-more button\" href=\"https:\/\/ai-hay.com\/hub\/en\/brand-manager-super-hot-job\/#more-672\" aria-label=\"\u0110\u1ecdc th\u00eam v\u1ec1 Brand Manager !!!! Super Hot Job\">\u0110\u1ecdc ti\u1ebfp<\/a><\/p>\n","protected":false},"author":4,"featured_media":995,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[36],"tags":[],"class_list":["post-672","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-career","infinite-scroll-item"],"_links":{"self":[{"href":"https:\/\/ai-hay.com\/hub\/wp-json\/wp\/v2\/posts\/672","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ai-hay.com\/hub\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ai-hay.com\/hub\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ai-hay.com\/hub\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/ai-hay.com\/hub\/wp-json\/wp\/v2\/comments?post=672"}],"version-history":[{"count":1,"href":"https:\/\/ai-hay.com\/hub\/wp-json\/wp\/v2\/posts\/672\/revisions"}],"predecessor-version":[{"id":674,"href":"https:\/\/ai-hay.com\/hub\/wp-json\/wp\/v2\/posts\/672\/revisions\/674"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ai-hay.com\/hub\/wp-json\/wp\/v2\/media\/995"}],"wp:attachment":[{"href":"https:\/\/ai-hay.com\/hub\/wp-json\/wp\/v2\/media?parent=672"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ai-hay.com\/hub\/wp-json\/wp\/v2\/categories?post=672"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ai-hay.com\/hub\/wp-json\/wp\/v2\/tags?post=672"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}